How Millennials are saving the world through business

How Millennials are saving the world through business How Millennials are saving the world through businessPosted May 12, 2015, by Marni Williams Some seven years on from the Global Financial Crisis (GFC), when we have all had a chance to get to know the one per cent and what it means to Occupy Wall Street, it seems fair to ask what impact has all this had on the next generation of workers? Perhaps unsurprisingly, the 2015 Deloitte Millennial Survey suggests theres been a serious swing towards valuing the social impacts of business, especially when choosing potential employers. To Millennials, business is all too heavy on profits and rather light on purpose. In fact, 75 per cent of those surveyed agreed that businesses are too fixated on their own agendas and not focused enough on helping to improve society. Though making bucks while doing good will give us the warm and fuzzies, the question remains is improving society really the role of business? Theres a fast-growing sector in Au stralia that would tell you that it is. And not only that, they would tell you that tying social improvements to profits is actually good business. Brands such as Patagonia, Ben Jerrys and Etsy have made the approach well-known in the United States, and Australia is already on its way. Jo Barraket from Swinburne Universitys Centre for Social Impact explains Because of their focus on Creating Social Value, social enterprises are particularly resourceful and skilled in recognising latent value that is otherwise overlooked by mainstream business and/or society. This might be human resource (people who are excluded from mainstream employment), a waste resource (recovered materials or a disused building) or a combination of resources that has not been